Kendall Jenner launches ‘Ciao Kendall’ collection for high street brand Reserved

Following campaigns with Kate Moss, Cindy Crawford, Adwoa Aboah and Irina Shayk, Polish high street brand Reserved have signed up Kendall Jenner to front their new AW19/20 collection. 

Arguably their biggest campaign signing to date, the icon of contemporary culture and social media queen has a staggering 116 million Instagram followers, and was an inspired choice.

Currently in pole position of the Forbes best paid model list Kendall Jenner is a fashion tour de force.

The collection highlights include a pink midi skirt, an oversized turquoise and pink coat, a pretty pale pink midi dress and a puff sleeve floral blouse.

The #CiaoKendall collection also includes cool gold chain jewellery pieces, knee high snake print boots and stylish handbags.

#CiaoKendall collection – our top picks

Pink cropped jumper £24.99

Premium quality coat £139.99

Pink wool blend coat £99.99

Elegant pink maxi dress £74.99

For Reserved's AW19/20 campaign we are transported to a baroque Italian villa where Kendall seen daydreaming and playing the part of various characters.

The playful pictures show her dancing seductively for the camera.

In the stylish campaign video, directed by Gordon Von Steiner who has worked with the likes of Prada and Gucci, Jenner is transformed into iconic on-screen stars like Sophia Loren in 'Marriage, Italia Style' and Natalie Portman in 'Léon'.

If this doesn't make you want to go shopping then nothing will. www.reserved.com

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