James Martin hires social media manager admitting ‘I can’t be a***d’ with online comments
22nd September 2020

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James Martin, 48, who has appeared on TV screens for 28 years, often attracts a flurry of comments on social media, but confessed he rarely reads them. The chef is put off particularly by negative remarks that people write and now has a social media manager to respond.

They’ve already made an assumption

James Martin

When asked if he reads messages from his followers, James responded: “No! It comes down to the fact I can’t be a***d. 

“If people don’t like you, they’ve already made an assumption whether they don’t like you. 

“No comment from me is ever going to do that. 

“That’s why I have a lady called Cara who looks after my social media now,” he added to Hello! magazine.

James recalled a time he trended on Twitter after making remarks about Fireman Sam.

He continued: “Last time I had too many gin and tonics and said about Fireman Sam, next minute I was the front page of the newspaper and trending on social media. 

“When I woke up in the morning they went, ‘My God, what have you done?’ I went, ‘I don’t know, I posted it about 11 o’clock p****d in a bar’.”

The incident came after James tweeted his outrage that the character Fireman Sam had been dropped as the mascot for the Lincolnshire Fire and Rescue Service.

However, James insists that he always has time to speak with the most important people in his life, which includes his mother.

“The main thing is my family – I speak to my mum every single day. They’re the important things in your life, not what people think.”

It comes as restaurants face closing their doors at 10pm as government law changes come into effect this Thursday.

Speaking of high street closures, James told Somerset Live: “The High Street is hard anyway, but restaurants are usually the first to go. 

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“There’s an extremely low-profit margin, high rent rates and usually very little parking in city centres, meaning people would rather dine outside of the city in country pubs and places like that.

“It all comes down to whether people want to see their favourite restaurant stay open. If yes, they should go there.

“If a restaurant stands the test of time, it will stay.”

The Kitchen (James’s restaurant) was launched in 2017 and features a cookery school.

However, the star often splits his time between restaurant and TV commitments.

He recently discussed with Prima magazine the “biggest low” of his career, was how much he had sacrificed for it.

James revealed: “The biggest low of my career is that I’ve given up everything for it.

“I look at my mates, and they’re all married with kids, and that’s not the case for me because I’ve been so focused on work.”

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