Holly Willoughby’s entire I’m A Celebrity outfit costs have been tallied up with her series wardrobe worth close to £20,000.
But the host didn’t wear a single item from M&S – not pushing the high street store on the show despite her near-£1 million deal.
Shops and online retailers are reporting a huge up-turn in sales on the back of the 37-year-old wearing their products.
The presenter wowed viewers in a bright yellow animal print number on Sunday night – and it has already sold despite its eye-watering price tag.
Adding the finishing touches of a large black belt and a classy pair of lace black boots, her outfit was one of the finale’s talking points on social media.
Clearly many of her fans were watching Harry Redknapp be crowned King of the Jungle with their computers and purses close at hand.
Not only is Holly giving the fashion industry a pre-Christmas boost, she went down a storm in the Outback as I’m A Celebrity records were broken with this year’s series the most watched in the show’s history.
Despite the £690 asking price for the Zadig & Voltaire silk dress, it is suddenly totally out of stock on their website.
On the first night of the show, trendy shoe site Grenson’s crashed after she wore a pair of their new Nanette hiker boots.
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6000+ VOTES SO FAR
The 37-year-old trend setter bowled over viewers and it appears cost doesn’t matter when it comes to getting the ITV star’s look.
Unavailable in all sizes, many will be frantically refreshing the web page in the hope for more availability soon.
One fan tweeted on Sunday night: "Loving @hollywills dress! Where’s it from? their not going to miss her in the jungle with that colour #bright @imacelebrity #imaceleb @antanddec."
Another commented: "holly the fashion icon! what a cute dress #imaceleb."
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