‘Appalling!’ Lord Sugar sparks fury after being allowed into Australia mid-pandemic
8th September 2021

The Apprentice: Lubna is fired by Lord Sugar

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Lord Sugar is currently in the midst of a two-week quarantine. The 74-year-old business mogul shared a video from the balcony of his hotel room in Sydney yesterday, but the Twitter post has since been deleted.

Lord Sugar’s travel and accommodation are within the guidelines for exemptions, according to Australia’s Channel Nine, but this did not stop social media furore.

“Arrived in Sydney. 14 day quarantine in the Sheraton. Nice view from the 21st floor,” he wrote in the now-deleted tweet, in view of his 5.2 million followers, alongside an accompanying video of his outlook.

Critics swiftly reacted to the post, as many people argued they have been unable to visit loved ones there since the start of the pandemic.

One social media user asked: “I thought flights to Australia have been cancelled? How did you get here?”

Another raged: “Lucky you – been separated from my daughter and grandsons for almost two years and yet here you are bragging that you are there. It’s amazing what having money can get you.”

“How can this be!!!! My nephew, his wife (Australian) and their three year old daughter have been planning their new life in NSW since late March 2019. Flights were booked and they were due to fly out on September 4th… didn’t happen as their flight and many others were cancelled,” a third pointed out.

A fourth raged: “Sydney is in lockdown and many, many people have had their flights cancelled without notice – yes money can buy anything but this is appalling.”

“Really!? Nice view hey? Do you know how many Australian citizens can’t see their family because of flight caps and restrictions and you’re up there rubbing it in our faces!” a fifth chimed in.

However, others were quick to defend the business mogul, as they praised him for boosting the Australian economy by filming the new reality series.

One claimed: “It’s called business. When you’re helping the economy of a country, they welcome you.”

A second agreed: “When you’re bringing money and possibly jobs to a country, they open doors to you. Lord Sugar is there on business I would expect and not a holiday.”

A third added: “Lord made his wealth through hard work… stop comparing and judging… what a horrible society we are surrounded by. Haters and jealousy. Good luck!”


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Australian borders are currently closed to those who are not Australian citizens, permanent residents or immediate family members.

Lord Sugar is currently on a special visa and is allowed to travel under the current guidelines.

There are caps on the number of passengers coming into Australia from overseas to ease pressure on quarantine facilities, which has meant some citizens have been stranded overseas.

A spokesperson for Nine told Daily Mail Australia: “Lord Sugar is back in Australia to film Celebrity Apprentice.

“His travel and accommodation is all within the guidelines for exemptions which are outside the caps.

“The exemptions and quarantine are in accordance with all government protocols and requirements including any payments that are associated with this.”

Express.co.uk has contacted Channel Nine and Lord Sugar’s representatives for comment.

Lord Sugar has returned Down Under for the sixth season of Celebrity Apprentice.

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