We highly doubt that 'devil lips' are going to become the next big beauty trend
7th December 2019

Brace yourselves for a viral beauty trend that’s not really a trend.

Just like squiggly brows, heart brows, and braided brows before them, devil lips are a new look that’s attracting a lot of attention – and concern – online.

The Sun reports that ‘people are using filler’ to make their lips look ‘lumpy’, while iHeartRadio describes devil lips as a ‘new lip filler trend’.

Basically, there are loads of photos going around that show people with wavy edges on their lips rather than smooth outlines. The wavy or pointed outlines have been termed ‘devil lips’, ‘umbrella lips’, and ‘octopus lips’ (because they look a bit like tentacles).

But here’s where things get weird.

Some people are claiming that these weird-looking lips are a fully-fledged trend that people are making happen with strategic placement of filler.

There’s absolutely zero evidence that this is the case.

There are no cosmetic surgeons or practitioners claiming to have created devil lips on social media. Instead the #devillips tag is filled with people reacting in horror to the ‘trend’ and using the pictures to provoke engagement.

It’s claimed the treatment was first done by Emelian Braude, who lives in Russia (where so many weird internet things are born) and has a private Instagram account.

Take a closer look at the photos spreading around and the lips don’t look remotely real – the majority are the work of Photoshop and you’ll find a few people using makeup.

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“Devil lips”, “Octopus lips” ou “Umbrella lips”. Ah a humanidade ! Talvez o que cause mais espanto, no momento, é o fato de um produto da área da saúde, inicialmente direcionado a comunidade médica, para embelezamento e correção estética da face/corpo, estar sendo utilizado para, na minha concepção, a “transformação corporal” ou “body modification”. Já há “propagandas” da tal técnica “devil lips”, e pessoas se dizendo especialistas, em alguns locais do mundo, principalmente na Rússia. Dentre os executores, uma gama de não médicos também, para fazer a mea-culpa com a classe. Em um momento em que a sociedade encontra-se tão dividida entre as opiniões e estilo de vida, associado ao contexto de vida e profissional, para muitos este tal “devil lips”, faça sentido. Os profissionais que trazem para dentro dos seus consultórios casos não usuais, de transformações corporais que beiram ao bizarro, no fundo prestam um desserviço e confusão a sociedade, que acaba perdendo limites e o julgamento do que é ético para ser executado por um profissional. Limite, ética, moral, certo e errado são conceitos que geram muita polêmica e divergência atualmente. Então me atenho a minha área de atuação, onde acredito que prezar pela saúde e a naturalidade, física e mental os meus pacientes, minimizando riscos e otimizando acertos, ainda seja a melhor conduta. #devillips #bodytransformation #dermatologia #dermatologista #dermatology #dermatologo #preenchimentolabial

A post shared by Dra Denise e Dra Ana Carolina (@dermato_vivere) on

We spoke to an expert, who said that were you to want to make your lipline wavy or jagged, you wouldn’t be able to do it with filler.

Dr Chimene Langley, a dentist and aesthetic practitioner, tells Metro.co.uk: ‘I can’t see how it would be possible to completely change the shape of the lip this way.

‘When you inject into the vermillion border you enhance the border and give it more of a crisp outline. But you can’t really alter the shape into something else entirely.

‘If this is real it’s pretty horrendous anyway!’

Strange. It’s almost as if those selling surgical treatments would use the hook of a bizarre ‘trend’ to reel you into looking at their actual work on Instagram, leading to a deep dive into before and after shots and a growing temptation to get normal non-devil fillers injected into your lips.

It’s almost as though people wanting attention on Instagram are then stealthily Photoshopping their lips and jumping on the tag, in the knowledge that the media (us included) will then have to embed those posts in articles about a wild trend, thus sending people to their page.

And it’s almost as though people are so keen for a story that they’ll go along with something that’s clearly a hoax, knowing that the odder and more dangerous and more moral-panic-inspiring and more controversial a ‘trend’ is, the more people will read and share it.

Conversation around the non-existent trend of non-existent devil lips – that, we repeat, do not exist in real life but only on a screen – is going strong.

On Reddit people have deemed the trend ‘get the f*** away from me lips’ and said they make the wearer look as though they have blisters or herpes.

Some have said they find wavy lips oddly attractive, however, so the look isn’t universally detested.

The good news is that if you want to try the trend, you can do so for free. Just get on Photoshop or Facetune (or make friends with someone who already has the premium version) and get tweaking.

You can go really wild and add ripples to other bits of your face, too. Perhaps octopus eyes will be the next big thing.

But please, don’t attempt to get this look with filler or other surgery. Not only is it likely impossible, but the internet moves so fast that this ‘trend’ will probably be passé before you’d have time to make an appointment.

It’s also worth noting that any aesthetician that promises devil lips likely isn’t someone you should pay for a cosmetic procedure.

Even standard lip fillers can go wrong if they’re not injected by someone reputable and licensed.

Dr Esho previously warned that people really need to start taking injectables more seriously, and urged people to do their research before they book in for a treatment.

This type of procedure may be non-surgical but it’s still medical,’ he told us.

‘It’s so important for people to do their research. NHS England recommends the injector should be a doctor, nurse or dentist and should be registered under their UK bodies therefore GMC, NMC and GDC.

‘The practitioner should also carry insurance cover.

‘Ensure the medical practitioner specialises in aesthetics, specifically non-surgical treatments and review their work and reviews prior to treatment.’

It’s also key to check that the filler used is safe.

‘In terms of product, first and foremost, it should be FDA approved,’ says Dr Esho.

‘When used the injector should be able to show you that the product is sealed and unused.

‘Finally, the injector should be able to tell you what product they are using and why and give you a record of what was used.’

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