Dreams do come true – Sephora is finally coming to the UK
7th October 2022

Beauty lovers everywhere rejoice. The make-up giant Sephora is finally arriving on our shores.

No longer will fans have to wait until they take a trip abroad to walk into the hallowed black and white striped store, or beg their globe-trotting friends to bring them back a cult item.

The brand is launching online on October 17 with a real-life shop set to arrive sometime in Spring 2023.

Sephora fans have gone wild, with one Twitter user saying this was ‘the good news I needed.’

Sephora CEO Chris de Lapuente said: ‘We are delighted to bring Sephora to the UK, responding to Britain’s strong demand for our unique prestige beauty experience.’

Here’s everything you need to know about the launch.

Why is Sephora finally coming to the UK?

Around a year ago, Sephora acquired Feelunique, an online cosmetics store.

It caused a stir amongst the beauty industry and people began to speculate whether UK shoppers might finally get their hands on Sephora buys.

Well, they were right. On October 17, Feelunique will no longer exist, replaced by Sephora’s UK website.

Are there any more details on the Sephora store?

So far, the store location and opening date is still being kept under wraps.

However, in the meantime, Sephora will be launching a London pop up at One Marylebone on 20 October 2022.

The immersive live event will be ticketed, and will allow UK visitors a sneak peek of what’s in store.

This won’t actually be the first time Sephora has opened it’s doors in the UK. Back in 2000, Sephora opened in Bluewater in Kent.

It went onto have nine stores in total, but ultimately left the UK in 2005. Reports at the time suggested high rents and competition from Boots were the issue.

Which brands will be available?

From Tarte Cosmetics to the iconic Sephora collection, the website will be full of products we’ve never been able to get our hands on before.

Brands that will be available and exclusive to Sephora UK include:

  • Tarte Cosmetics
  • Ilia Beauty
  • Makeup By Mario
  • One/Size by Patrick Starr
  • GXVE by Gwen Stefani
  • Skinfix
  • Vegamour
  • Sephora Collection

We’re already getting our shopping list prepared…

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