Army ‘snowflakes’ recruitment campaign saw applications double

Army recruitment campaign aimed at ‘snowflakes, selfie addicts, class clowns and millennials’ saw applications double and reach a five year high

  • The Army’s ‘snowflake’ recruitment campaign led to a record number of sign ups 
  • The Army said it had 9,700 applications in the first three weeks of January
  • Critics said they patronised youngsters and the soldier used on the ‘snowflake’ poster threatened to quit

The controversial Army recruitment campaign aimed at ‘snowflakes’ led to an unprecedented wave of youngsters signing up, figures reveal.

Posters released on January 3 targeted ‘snowflakes, selfie addicts, class clowns, phone zombies and ‘me, me, millennials’ ‘ as part of a £1.5million campaign aimed at overturning negative stereotypes.

Critics said they patronised youngsters and the soldier used on the ‘snowflake’ poster threatened to quit.

But the Army said yesterday it had 9,700 applications in the first three weeks of January – a five-year high – compared to 5,437 the previous year.  


  • Sexism or snowflakes? Row as JD Sports take down photo of…


    Snowflake student unions are told they are not allowed to…

Share this article

The controversial Army recruitment campaign aimed at ‘snowflakes’ led to an unprecedented wave of youngsters signing up, figures reveal [File photo]

Source: Read Full Article