Ariana Grande’s make-up artist reveals the secret to the singer’s iconic winged eyeliner is a £5.50 product that’s sold one every EIGHT minutes in the UK
- Make-up artist Rokael Lizama revealed musician’s go-to eyeliner on Instagram
- She wore the ‘jet black’ product in ‘Break up with your girlfriend, I’m bored’ video
- The £5.50 item launched in Primark stores in March, sending fans into a frenzy
Ariana Grande’s make-up artist has revealed that the secret behind the musician’s famous eye flick is a £5.50 product.
US-based Rokael Lizama used the Carter Beauty Supreme Gel Liner on Ariana for her recent music video, ‘break up with your girlfriend, I’m bored’.
After he shared the news with his 192,000 Instagram followers last month, shoppers have been scrambling to get their hands on the product – with one being sold every eight minutes in the UK alone.
Rokael Lizama used the Carter Beauty Supreme Gel Liner on Ariana in her recent music video, ‘break up with your girlfriend, I’m bored’, pictured
After he shared the news on Instagram last month, pictured, shoppers have been scrambling to get their hands on the product – with one being sold every eight minutes in the UK alone
Sales of the Carter Beauty Supreme Gel Liner, available to buy at Primark, are up 25,142 per cent since being worn by the singing sensation in her hit music video.
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It has also become the most sought-after page on the brand’s website, with hits up 230 per cent in the last month.
Founded by Irish entrepreneur Marissa Carter, also of celebrity-loved tanning brand Cocoa Brown, Carter Beauty joined the Irish cosmetics market last year.
Ariana Grande’s make-up artist Rokael Lizama, pictured, sent fans of the singer into a frenzy after announcing he uses a £5.50 eyeliner available at Primark to create the star’s look
While some make-up enthusiasts were keen for a full product list, others dubbed the musician’s look pure ‘perfection on Instagram
Following their huge success, the brand has recently launched in the UK and is now sold in 10 Primark stores nationwide.
Carter Beauty Supreme Gel Liner, pictured, is available to buy at Primark
And fans of the musician couldn’t be more excited by the news that the hit-maker wears the affordable make-up item.
‘OMG I have that liner,’ one commented on Rokael’s post. Another said: ‘Ohh yaaaaaas! I love the looks in that video.’
Meanwhile, some were keen for a full product list, and others dubbed the musician’s look pure ‘perfection.’
The in-demand eyeliner is even one of the founder’s favourite products, too.
‘I couldn’t live without the Carter Beauty Supreme Gel Liner,’ said Marissa.
‘It’s so easy to use, jet black and lasts all day. I know its cliché but the products are almost like my babies – I love them all.’
The singer wore the bargain eyeliner in her video ‘Break up with your girlfriend, I’m bored’, pictured
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